Can AI Both Heal and Harm Healthcare?

Elevance leaders are looking to improve the health equity capabilities of AI
July 31, 2025
6 min read

Speaking to analysts and investors on July 17, Elevance Health’s Executive VP and CFO Mark Bradley Kaye said the Affordable Care Act (ACA) marketplace is undergoing a broad recalibration—one that is putting near-term pressure on managed care performance across the industry.

In outlining Elevance’s steps to align pricing, stabilize trends, and invest for long-term growth and improved performance, CEO Gail Koziara Boudreaux acknowledged the growing role of artificial intelligence (AI) in healthcare.  

Of course, a persistent industry debate is whether AI is contributing to healthcare’s cost crisis. Boudreaux indicated the technology’s use by some providers isn’t helping.

“I would say it's actually more isolated pockets where hospitals are using some AI-enabled coding tools that can increase document acuity, and in turn, unit costs,” she explained. “We’ve flagged these trends using our analytics early in the quarter. They could be contributing to outlier claims and higher allowed amounts. We're playing a bit of catch-up, but we’re focused on responsible innovation and appropriate coding.”

Boudreaux said Elevance is using a payment integrity process. “We are differentiating … between what we'll call responsible innovation and appropriate coding.” 

She stressed that Elevance supports the use of AI to improve documentation and patient care outcomes. However, when providers use AI tools to inflate revenue, the company is taking action to identify and address outlier cases and abnormal patterns. 

Boudreaux added that AI has benefits, such as streamlining prior authorization by aligning medical records and reducing administrative back-and-forth. But she cautioned against AI applications—such as those used in Independent Dispute Resolution (IDR)—that increase system burden without improving care. “We're going after that,” she said. 

Elevance also is working with technology vendors such as Pega to develop AI-enhanced platforms such as its Claim Intake Workflow (CIW), which integrates Pega AI to unify claims processing and provide insights for workforce management.

Promise and Risk: AI’s Complex Role in Healthcare

AI continues to spark both excitement and concern in the healthcare industry. When applied responsibly, it can improve efficiency, personalization, and scalability—without compromising ethics. Common uses include: 

  • Fraud detection to spot anomalous billing patterns.
  • Claims automation to speed up claims with high accuracy.
  • Prior authorization, which can lead to faster approvals for some patients, but also concerns about increased denials, according to the American Medical Association.
  • Risk scoring and underwriting to offer personalized pricing based on behavioral or historical data.
  • Customer service for chatbots, virtual assistants, and claim status updates.
  • Predictive analytics for identifying high-risk individuals for early intervention programs. 

The U.S. Centers for Medicare & Medicaid Services (CMS) a website dedicated to AI in healthcare providing resources for healthcare individuals and organizations.

Still, concerns persist. One is that AI should support human decision-makers, not replace them. That means decisions should be explainable, auditable, reversible, and appealable. And some healthcare professionals advocate for ethics review boards to oversee AI deployment, especially in underwriting and claims.

Critics also highlight risks such as: 

  • Automated claim denials more frequently or inappropriately, leading to lawsuits and regulatory scrutiny.
  • Bias baked into algorithms (e.g., by race, income, or geography) from the data they’re trained on, potentially leading to unfair or discriminatory outcomes.
  • Lack of transparency in AI decision-making and insufficient oversight mechanisms. And regulators are challenged to keep up.
  • Invasion of privacy from analyzing nontraditional data from nontraditional sources, such as wearables or social media, to assess risk.
  • Dehumanization of care when patients become data points instead of individuals.

AI in Action: Successes and Controversies

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AI has already demonstrated its potential for efficiency and pitfalls. Positive examples include the following: 

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Some negative examples include the following: 

  • Cigna’s PXDX Algorithm. In March 2023, ProPublica revealed that Cigna used an AI-based system to automatically deny certain claims based on mismatches between diagnoses and “pre-approved” treatments—often without a doctor reviewing the case. Many denials involved Medicare Advantage patients and happened within seconds, and patients often didn’t know why. Doctors filed appeals claiming the decisions ignored clinical complexity. The ProPublica report sparked Congressional scrutiny and an investigation by the U.S. Department of Health and Human Services (HHS).
  • AI-Based Risk Score Manipulation in Medicare Advantage. Multiple insurers have faced investigations and lawsuits—including UnitedHealth and Kaiser Permanente—for using AI to scan medical records and inflate HCC (Hierarchical Condition Category) scores, which increased federal reimbursements. The HHS Office of Inspector General and the Department of Justice allege that some AI tools were used to add diagnoses without sufficient clinical justification. 

Use Responsibly

AI holds great promise in healthcare, but only when used responsibly. While it can improve outcomes, reduce fraud, and enhance efficiency, it must be governed by transparency, ethics, and accountability.

About the Author

Theresa Houck

Theresa Houck

Senior Editor

Theresa Houck, Senior Editor, is an award-winning B2B journalist with more than 35 years of experience. She writes about strategy, policy, and economic trends for EndeavorB2B on topics including healthcare, cybersecurity, IT, OT, AI, manufacturing, industrial automation, energy, and more. With a master’s degree in communications from the University of Illinois Springfield, she previously served as Executive Editor for four magazines about sheet metal forming and fabricating at the Fabricators & Manufacturers Association, where she also oversaw circulation, marketing, and book publishing. Most recently, she was Executive Editor for the award-winning The Journal From Rockwell Automation publication on industrial automation where she also hosted and produced podcasts, videos and webinars; produced eHandbooks and newsletters; executed social media strategy; and more 

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