Amazon Web Services Launches AI Program to Accelerate Enterprise Innovation

June 28, 2023
New AI initiative intended to connect ML/AI experts with customers and partners

Amazon Web Services (AWS) has invested $100 million in the launch of the new AWS Generative AI Innovation Center, which is designed to “help customers across numerous industries make better use of advancements in machine learning and automation, and scope high-value use cases based on best practices and industry expertise.” The initiative will ultimately connect the cloud provider’s machine learning (ML) / artificial intelligence (AI) experts with customers and partners around the world.

AWS said it will “connect AI and ML experts in the AWS Partner Network – strategists, data scientists, engineers and solutions architects – to work step-by-step with customers around the globe to envision, design and launch new generative AI products, services and processes.” The new program is “focusing on providing guidance to apply generative AI responsibly, and on optimizing ML to reduce costs." 

Already working with the new AWS program are Twilio and Highspot, among others. According to Kurt Berglund, vice president of science at Highspot, "The AWS Generative AI Innovation Center is providing us with novel solutions and creative guidance for some of the most complex challenges and opportunities involved in bringing generative AI workloads to life at scale." 

Twilio is a customer engagement platform used for patient engagement, while Highspot is a platform that life sciences sales representatives use to provide data to potential healthcare customers. Highspot is currently working with the Innovation Center to “select generative AI models, define paths to navigate technical or business challenges, develop proofs of concept and scale solutions at scale.” 

According to Phoebe Yang, board director at GE Healthcare and Doximity, “because clinical data comes in so many forms, formats and systems, cloud-based AI and ML tools are relied on to process incomplete and unstructured data and shepherd interoperability. Healthcare is more clinically effective and cost-effective when it prevents problems instead of reacting to them." 

Adding to Yang’s comment, Matt Garman, senior vice president of sales, marketing and global services at AWS, said, "Amazon has more than 25 years of AI experience, and more than 100,000 customers have used AWS AI and ML services to address some of their biggest opportunities and challenges. Now, customers around the globe are hungry for guidance about how to get started quickly and securely with generative AI."