HIT Company emids Acquires Software Engineering Firm Macadamian

Feb. 1, 2021
Emids’ founder and CEO noted the company was struck by Macadamian’s design-first approach

Digital engineering and solutions company emids has announced the acquisition of Macadamian, one of the largest healthcare specialist firms of its kind in the world.

The Nashville-based emids provides digital transformation solutions to the healthcare industry, serving payers, providers, life sciences and technology firms. The company delivers solutions to its clients using its deep engineering and applications capabilities. Now, the addition of Macadamian’s design-first capabilities “is a perfect complement and will help both emids and Macadamian customers work with a single partner that brings in great depth and breadth in domain, design and engineering,” officials stated in a press release announcing the deal.

Macadamian designs and develop digital and connected experiences that aim to improve healthcare. The company is a full-service software design and development consulting firm that provides a range of product strategy, user experience design and research, and software engineering services. Macadamian further expands emids’ IP, centers of excellence and platform capabilities, including its HealthConnect application development platform as a service, which leverages an underlying architecture to accelerate the development of data-informed medical devices and digital therapeutic software applications for clients, according to officials.

The Macadamian acquisition expands emids’ global employee footprint to more than 2,300, with 109 designers, developers and engineers in Canada and Eastern Europe. Macadamian’s clients run the gamut from early-stage to Fortune 500 companies with a heavy concentration in biopharmaceuticals and medical devices. Terms of the deal, which closed earlier this month, were not disclosed.

“Our customers have accelerated both their timelines and their investments in digital and virtual health solutions focusing on patients in the wake of COVID-19, and our acquisition of Macadamian very eloquently delivers the added sophistication that our payer, provider and life sciences partners need and demand when bringing to market digital solutions to transform the healthcare experience,” emids Founder and CEO Saurabh Sinha said in a statement. “Design has become an embedded part of the transformation value chain, and we were immediately struck by Macadamian’s design-first approach, its patented IP and innovations Lab and its sheer depth and breadth in the healthcare space.”

Dinesh Kandanchatha, Macadamian COO, said the key to delivering digital solutions that people need to live healthier lives or that providers need to deliver better care is to focus on people first and the technology second. “The technology dictates how digital solutions get delivered, but it takes a design thinking approach to first figure out what people need so that we can match those needs with what’s technologically viable and valuable to customers and to the market,” Kandanchatha said. “We look forward to joining forces with emids to further scale the successful integration of data science, human-centered design and development to bring big ideas to life.”

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