Specialty Advertising

    July 7, 2016
    Hci Gatefold Example

    Healthcare Informatics offers multiple ways to standout in the publication. Multiple attention-grabbing options are available to direct readers to your marketing message and leave a lasting impression.

    Hci Gatefold Example


    French/Barn Door

    French/Barn doors feature a two-piece cover with flaps that meet in the middle—giving you the opportunity to entice readers to open the gate to view your full message. 

    Benefits

    • Draws attention and encourages reader interaction
    • Extends usable space in premium location
    • Builds anticipation
    • Conveys prestige through high-profile ad placement
    Hci Belly Band Example 0

    Belly Band

    Advertising on a Belly Band enables your target audience to immediately see your customized message.  And because they have to remove the band to open the magazine, readers are highly likely to notice the ads on both the front and back. You can even use the belly band copy to direct the reader to relevant copy inside.   

    Benefits

    • Puts your message directly in front of readers
    • Utilize incremental ad space 
    • Grab the attention of non-readers
    Hci Polybag Example

    Polybags

    Grab attention before anything else does through a custom-printed polybag—the first thing your prospects see before they even reach the cover.  

    Benefits

    • Grabs your prospect's attention
    • Explodes your brand awareness
    • Gives you primary visibility 
    • Helps you stand out from the rest
    Hci Brc Ad Sample

    BRC (Business Reply Cards)

    Reader service cards provide an easy way to connect to your target audience, and can include perforations, die cuts or additional panels to increase interest and ease of reader response.

    Benefits

    • Allows for data collection
    • Enables targeted promotions and editorial content
    • Affords the opportunity to cross-sell by directing reader to your website
    Hci Covertip Example

    Covertips

    Let your message make a real impact by prominently displaying it as a removable insert applied to the cover or inside page.  Easily removed for later reference or usage, covertips are particularly effective for special issue highlights.

    Benefits

    • Creates an interactive experience for the reader
    • Affords primary visibility in the publication
    • Creates multi-panel opportunities
    • Directs reader to advertisements or editorial content

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