Integrated multimedia programs enhance the overall impact, brand message and reach of your campaign. Healthcare Informatics will conduct an interview with an executive chosen by you—an in-house thought leader or member of a customer’s management team.
Custom Brand Integration Program Includes:
- 30- to 60-minute phone interview with a professional editor (cover topics agreed upon by Healthcare Informatics and your marketing team)
- Interview edited into a two-page (1200 word) article or Q&A written by Healthcare Informatics and approved by the client
- Article professionally edited and designed by Healthcare Informatics
- Article placed in an issue of Healthcare Informatics as an advertorial spread
- PDF of interview/spread hosted on Healthcare Informatics website as well as the sponsor’s website
Lead Generation Components Include:
- Custom registration form
- Custom email to Healthcare Informatics readers
- Weekly lead generation report with full contact information
Custom Brand Integration Program Benefits:
- Enjoy exclusivity and 100% share of the voice
- Add legitimacy to your marketing message
- Highlight your successes
- Own the created content and use without restriction
- Create an evergreen content asset
- Distinguish your message from competitors’ messages
- Increase your brand awareness
- Promote your executive’s thought leadership
- Benefit from the complete turnkey program
- Offer an objective voice
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