Focus Groups

As part of the Health IT Summit Series, Healthcare Informatics will actively recruit attendees to attend a 60- to 90-minute market research session.

Based on criteria you provide, Healthcare Informatics will recruit attendees who have previously indicated their interest in participating in a focus group with a moderated discussion about an industry issue, product, or challenge as specified by you.

Focus Group Includes:

• Appropriate meeting space for small group or individual sessions
• Event signage and check-in personnel
• Snacks and beverages for focus group participants
• Participation incentives (gift cards)
• Audio recording, transcript and/or facilitator (available for an additional fee)
• One full-page ad in a Healthcare Informatics magazine issue

Focus Group Benefits:

• Gain insight from highly qualified participants from across the country
• Benefit from the complete turnkey program
• Conduct detailed research with well-defined participants
• Leverage a captive audience
• Capitalize on group dynamics
• Get immediate and actionable results