Highmark Launches iPhone App

Highmark, a Pittsburgh-based health insurer, just rolled out their new free Highmark Health@Hand iPhone so members can access health and wellness information as well as participating facilities and providers. Since the iPhone is has GPS capability, Highmark members can find nearby participating Highmark medical facilities and health care providers such as hospitals, urgent care facilities, retail clinics, and pharmacies. The app also provides interactive health information that allows members to look up information about illnesses, symptoms, and medical conditions. A health and wellness section of the app offers health coaching tips and information about health and wellness programs available to Highmark members.

Highmark members can log in to their specific Highmark member website, visit the "Choose Providers" tab, obtain the registration code and then link to Apple iTunes to download the application. The app will also be available directly in the Apple iTunes library, but will ask that users go to the Highmark website to receive the registration code.

Highmark partnered with Atlanta-based A.D.A.M., an online information and technology vendor, to create the application. Highmark chose to make its health care feature available on the iPhone because it is one of the fast-growing mobile devices.