UnitedHealth Group Announces 'Optum' Master Brand for its Health Services Businesses

UnitedHealth Group (Minnetonka, Minn.) announced that the company’s health services businesses will unify their market presence under the master brand Optum.

This brand unification is focused on making it easier for the broad health services marketplace to understand and access the company’s full range of capabilities that help participants throughout the health care system improve health, increase efficiency and create a better overall experience for consumers.

The change reflects increased coordination and collaboration among three leading health services companies that are committed to addressing meaningful and positive change across the health care system: OptumHealth, which will retain its name; OptumInsight, which will replace the Ingenix name; and OptumRx, which will replace the Prescription Solutions name. These combined businesses serve more than 60 million people, have more than 30,000 employees, and in 2010 reported combined revenues of $25 billion, giving Optum as a whole the scale of a FORTUNE 100 enterprise.