Aetna, Mindbloom Collaborate on Personal Wellness Game

Aetna (Hartford, Conn.) and Mindbloom (Seattle) announced a collaboration that will offer Aetna members an enhanced version of Mindbloom’s Life Game, an online social game for personal wellness. Starting this fall, Aetna members will have access to a new engagement model that uses the science behind social gaming—a unique blend of technology, art and behavioral psychology—to engage people in achieving personal health and wellness goals.

Mindbloom is a social media company and the creator of the online Life Game, a personalized wellness application that inspires and helps people to live healthier, more balanced lives. The Life Game helps people focus on many areas of life including: health, spirituality, relationships, leisure, lifestyle, finances, creativity and career. Mindbloom’s players grow and maintain a virtual “life tree” and a forest of their family and friends, earn virtual rewards and most importantly, make progress in their real lives. The Aetna collaboration will involve a significant enhancement to the Life Game as well as new mobile features.