Survey Says: Communication is Key to Health

The results of a survey designed to assess pharmaceutical manufacturers' and physicians' views on patient-physician communications have been announced by Woburn, Mass.-based InfoMedics.

The survey - conducted by PharmaVOICE - found:

• The biggest benefits of improved patient-physician communications involving a specific brand were perceived to be improved treatment outcomes (87.5 percent) and increased medication adherence (73.6 percent).
• The majority of respondents (74.6 percent) saw medication noncompliance as an ongoing significant issue to be addressed by the pharmaceutical industry in 2007.
• ÂÂÂ 67.7 percent rated their intent to address patient compliance issues in 2007 as extremely or very important.