Deloitte: Large Companies’ Run at Margin Gains Could Trip Over Affordability Hurdle

About half of CFOs told the consulting firm they plan to lean on revenue gains in coming years, up from about 30 percent in recent years.

A new report from Deloitte shows that three out of five finance leaders at large healthcare organizations aim to lift their operating margins by at least two percentage points in the next two years, with nearly 30 percent saying they’re eyeing five-point gains in that time. But the firm warns that C-suites may be over-reliant on traditional growth strategies that could run into the harsh realities of affordability and patients’ lessening ability to access the healthcare system.

Deloitte this past spring surveyed of 64 finance executives (half at provider businesses with at least $1 billion in revenues, the other at insurers with at least 500,000 members) to get a sense of how they intend to grow and how prepared they think their organizations are to hit their targets. The poll showed a large gap between goals and perceived readiness at a high level but also when zooming in on broad cost drivers such as spending on the supply chain and workforce as well as organizations’ expected ability to switch to new care or payment models.

C-suites have, are and will continue to lean on efficiency gains across their businesses, including from artificial-intelligence tools and services. And in some cases, the expected margin gains will be cases of addition by subtraction. Since the spring, the leaders of several big-name insurers have said they will get out of money-losing or low-margin business lines or jurisdictions:

Still, a striking take-away from Deloitte’s report is that the share of CFOs who said they’ll lean more on revenue-led strategies has risen to 50 percent from 31 percent in each of the last two years. In other words, the internal efficiency gains or dropping low-margin contracts aren’t enough on their own.

Such top-line strategies are growing trickier to pull off successfully given that consumers are dealing with significant price increases in several areas of their lives that are stacking on the inflation wave of a few years ago. Worth noting here, too: Deloitte conducted its survey in the window of time when the health insurance exchange market went from looking like it had somewhat digested the major changes enacted last year by the Trump administration to starting to shed thousands of members who haven’t picked up other forms of coverage.

The Deloitte team put it this way: “Traditional price-led growth strategies may prove harder to rely on as a durable margin approach.” And that means healthcare CFOs have their work cut out for them as they stake their claims to growth in coming years.

“The margin story may be less about choosing between growth and efficiency and more about building the capabilities to execute both,” Alicia Janisch, vice chair and U.S. health care sector leader of Deloitte Tax LLP, said in the report. “CFOs are well positioned to bring together financial, clinical, operational, talent and strategic perspectives—but they should have access to consistent measures of value, clear accountability and the ability to connect investment decisions with outcomes.”

Healthcare CFOs aren’t the only finance leaders putting greater emphasis on revenue growth. The most recent CFO Survey compiled by Duke University’s Fuqua School of business and researchers from the Federal Reserve banks of Richmond and Atlanta showed respondents to be generally upbeat about their organizations’ prospects. But they also said they have grown more concerned about inflation and other cost increases, both labor-related and beyond.

The big difference may be in the ability to offset or pass on those cost pressures: Those CFOs said in late May and early June that they still expect solid revenue growth this year (6.5 percent on average, up from 5.9 percent in Q1) and in 2027 (7.4 percent, up from 7.0 percent early this year). That’s a top-line projection not that many healthcare leaders can pencil into their forecasts.

About the Author

Geert De Lombaerde

A native of Belgium, Geert De Lombaerde has more than two decades of business journalism experience and writes about markets and economic trends for Endeavor Business Media publications Healthcare InnovationIndustryWeek, FleetOwner, Oil & Gas Journal and T&D World. With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati and later was managing editor and editor of the Nashville Business Journal. Most recently, he oversaw the online and print products of the Nashville Post for more than a decade and reported primarily on Middle Tennessee’s finance sector as well as many of its publicly traded companies.

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