Families USA Poll: Voters Most Concerned About Healthcare Costs

A new poll finds U.S. voters far more concerned about healthcare costs than any other major issue
Oct. 22, 2025
4 min read

Key Highlights

The consumer advocacy organization Families USA has published the results of a new nationwide survey on American voters' public policy concerns.

The survey found that voters are far more concerned about healthcare costs, including health insurance premium costs, than any other issue, including housing, crime, and immigration. 

Survey respondents expressed very strong support for virtually any and all policy changes that could ease the burden of healthcare costs on consumers.

 

On Oct. 22, the Washington, D.C.-based Families USA, the non-partisan advocacy organization focused on healthcare consumers, released the results of a nationwide survey around Americans’ top policy concerns, finding that healthcare costs are the top priority for voters nationwide.

A press release from the organization began thus: “Today, Families USA is releasing a new poll conducted by Hart Research Associates showing that lowering health care costs is the top priority for American voters across party lines, even surpassing housing, jobs, crime, and immigration. Fielded September 25-29, this poll shows that health care costs were a top priority even before the government shutdown thrust health care tax credits into the spotlight. The poll of 1,502 registered voters nationwide reveals near-unanimous bipartisan support not only for extending health care tax credits but for broader reforms to bring down costs.”

Per that top-level result, Anthony Wright, executive director of Families USA, stated that, "Regardless of where you live, your income, your type of insurance, or your politics—nearly every American believes unreasonable health care costs are an urgent issue for Congress and the President to take on.”

Indeed, Wright said, "We appreciate those members of Congress fighting to protect Medicaid funding and health insurance tax credits right now–and this poll shows voters agree on those immediate fights and on bigger, broader reforms to take on the corporate systems driving high health prices. . Leaders should note the rare and broad consensus to take on health care costs head-on. Voters right, left and center are feeling the urgency and will reward those who take up the cause of getting health care costs under control."

Key findings from the poll include:

            Health care costs are the top priority for American voters: 43% of voters say lowering health care costs is the most important issue for Congress and the President to address—surpassing housing (35%), jobs (31%), immigration (24%), and crime (21%). Health care affordability ranks as the number one priority for Democrats and Independents and the second priority for Republicans.

            91% of voters say it's important that Congress and the President act to lower health care costs. The poll also reveals why Americans want action: 42% say the most important reason for Congress to reduce health care costs is to reduce stress on family budgets and bring down the cost of living, while 36% say it's to give access to health care to those who cannot fford it now.

            Bipartisan support for common-sense health care reforms that put money back in people's pockets. Voters across party lines believe the following bold actions will be most effective at immediately bringing down costs:

            Eliminating legal loopholes that allow health care providers to overcharge (75%),

            Restricting aggressive billing practices like surprise billing (73%),

            Reducing unnecessary middlemen between patients and providers, who increase costs (72%)

            Have the government set direct limits on the prices that providers can charge (64%)

            Overwhelming support and virtually no opposition to health care cost solutions that are actively pending in Congress, including: 

            Require all hospitals to disclose rates they charge in dollars and cents (91%),

            Prohibiting systems from charging Medicare more for the same procedure if performed at a hospital facility instead of a doctor's office (84%),

            Prohibit Medicare Advantage companies from exaggerating health risks to get paid more (79%),

            Extending enhanced premium tax credits (73%).

Per all those results, Wright said that, "After an election on affordability, Congress should be moving quickly on health care tax credits, many other pending proposals–from reforms of Medicare Advantage payments to ensuring hospitals are paid the same price for the same service," said Wright. "Frankly, tax credits should be the easy part - followed by a bigger and bolder affordability agenda on our health care cost crisis that the American people are clearly demanding."

And the press release noted that “The findings show health care affordability is a top concern across demographic groups, with 47 percent of women, 49 percent of seniors, 47 percent of Latino voters, and 45 percent of small town and rural voters citing it as their number one priority. When asked about specific health care prices, voters rated them overwhelmingly unreasonable: 85 per for hospital fees, 83 percent for medical devices, 81 percent for specialist fees, and 80 percent for prescription drugs.”

 

 

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