Removing Barriers to Specialty Medications with Emerging Technology & Automation

Healthcare Innovation sits down with Colin Banas, MD, Chief Medical Officer of DrFirst.
Nov. 19, 2025
2 min read

Access to specialty medication is often burdened by common barriers and complex administrative handoffs that can impact patient adherence and affordability. In this conversation with Colin Banas, MD, Chief Medical Officer of DrFirst, we look at the core challenge of lack of transparency throughout the prescribing journey.

This often leaves providers and patients “in the dark” about processes such as prior authorization and out-of-pocket costs. Patients find they have more visibility into the status of a food delivery than the status of their life-saving therapy.

Learn how DrFirst is using emerging technology and automation to help to move beyond the current fragmented system to facilitate better coordination between prescribers, pharmacies, and payers. The goal is to make the process as frictionless and seamless as possible and to engage patients with education, expected costs, and savings opportunities.

Watch now to see how DrFirst is working to achieve seamless ePA and patient adherence.

 

Key Takeaways

Core Problem: Lack of Transparency for both providers and patients.

• Automation and technology are necessary to make the complex medication management journey frictionless and seamless by removing roadblocks.

• Progress on improving access is being accelerated by regulatory drivers and increasing pressure from more educated and vocal patients.

• Providers can promote engagement and adherence by connecting with patients through automated experiences that deliver expected costs, savings opportunities, and educational information seamlessly without creating extra steps for the provider.

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