It is no secret that rising consumer expectations and increased disruption from retail and technology giants have changed the standard of patient engagement in healthcare. Consumer demands are clear: convenience, communication, choice, and agency are at the forefront of expectations. This starts with building personalized, unique journeys catered to the individual. But without insight into what works, how can health systems compete with retail giants entering the industry?Tune in for insights stemming from running over 20K communication programs for hundreds of healthcare partners over 30 years as we explore the role of data in gaining the competitive advantage to revolutionize consumerism in healthcare.In this session, you will understand:
- The significant impact of consumerism on healthcare today, tomorrow, and in the not so distant future
- How data plays a role in successful healthcare communications and could serve as one of your greatest differentiators
- The importance of leveraging high quality data to understand how to both acquire new patients and retain them, maximizing patient lifetime value
- The multitude of clinical, financial, and operational outcomes that can be achieved through better consumer and patient engagement