The Strategic Shift: From Reactive to Proactive in Healthcare Facilities
Date: Thursday, May 22, 2025
Time: 2:00 PM ET / 1:00 PM CT / 11:00 AM PT
Duration: 1 Hour
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Summary
The healthcare industry is currently navigating a complex landscape marked by persistent financial pressures, the escalating challenges of aging infrastructure and deferred maintenance. These factors directly impact operational efficiency, patient safety and the long-term sustainability of healthcare facilities. Addressing these critical issues requires a strategic shift away from reactive maintenance towards proactive and data-informed decision-making to ensure the delivery of high-quality care and responsible resource management.
This webinar, "The Strategic Shift: From Reactive to Proactive in Healthcare Facilities," offers a crucial framework and actionable insights for healthcare facility leaders. Led by expert Mark Kenneday, the session will illuminate how to leverage data-driven tools like Facility Condition Assessments (FCAs) to strategically prioritize investments, mitigate the tangible "Risk of Inaction," and build resilient, efficient facilities. Attendees will gain practical strategies to optimize resources, enhance patient environments, ensure regulatory compliance and ultimately navigate the current healthcare climate with greater foresight and control.
Speaker
Mark Kenneday
Director Market Strategy and Development, Healthcare
Gordian
Mark has worked in healthcare for 40 years, with 35 years spent at large, complex facilities including Texas Children’s Hospital, MD Anderson Cancer Center and the University of Arkansas for Medical Sciences. He served as vice chancellor for campus operations at UAMS for 10 years. He developed strategies and technologies that are now standard operating procedures in health facilities management.
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While at Texas Children's Hospital, Mark developed a flood protection plan that included flood protection doors, which protected the institution during Tropical Storm Allison in 2001 and multiple hurricanes, including Harvey. He led the ASHE Health Facilities Commissioning team and co-authored the ASHE HFCx Guidelines and Handbook. At UAMS, Mark implemented a three-part infrastructure renewal plan, the first healthcare institution in the country to create co-generation capacities for 100% electrical service redundancy. The plan utilized demand-side generation strategies and new electric heat pump recovery systems, a forerunner in institutional sustainability. Mark served on the ASHE Advisory Board from 2008-2014 and was ASHE president in 2013. He received ASHE’s Crystal Eagle in 2016 for lifetime achievement.
