Change Healthcare teams up with Adobe and Microsoft to put the “consumer” in healthcare consumer engagement
Change Healthcare announced its plans for a collaboration with Adobe and Microsoft that will bring providers a more effective way to give patients the experience they want. By uniting engagement orchestration proven to work in consumer marketing with industry leading healthcare IT across the continuum of care, providers can compete on the strength of their patient relationships, beyond their existing quality and cost effectiveness capabilities.
This new approach to consumer engagement is needed because existing methods aren’t working. An ORC International study concluded healthcare stakeholders are investing heavily in engagement strategies and technologies, but only one-fifth of consumers said their experiences improved, and another fifth said their experiences worsened. Even the most-accessed patient engagement solutions are used by just a third of consumers.
Change Healthcare is now working with Adobe and Microsoft to build a joint solution leveraging the Change Healthcare Intelligent Healthcare Network, Adobe Experience Cloud, and Microsoft Azure to provide patients with improved healthcare experiences. The solution is expected to collect, aggregate, and activate consumer data from disparate healthcare IT sources, including EHRs, registration, scheduling, billing, and other mission-critical applications, while taking care to respect patient confidentiality and privacy.
Providers will be able to use the solution as part of their revenue cycle and patient relationship management (PRM) initiatives to coordinate and personalize multi-channel engagement campaigns, develop and manage content, and analyze results the same way retailers activate consumers. The big difference: Instead of promoting a buying experience, these technologies and related services will help provide a better healthcare experience.
This new alliance will help providers leapfrog existing strategies to successfully engage consumers for better clinical and financial outcomes.
