Zepherella’s iPhone-compatible application supplements zepherella.com and gives physicians a quick and convenient way to inform their patients about the cost of their medical care from inside the exam room. Doctors and patients alike have real-time access to prices and discounts for specific services, eliminating the pricing guesswork and enabling patients and physicians to work together when making decisions. Zepherella is conducting a pilot release of its service in North Carolina prior to an anticipated regional rollout later this year. Zepherella