Video Advertorial

Aug. 11, 2014

Healthcare Informatics and the Institute for Health Technology Transformation will work with your Company in the creation of a television-quality HD video asset. Your Company will not only benefit from the complete turnkey program, but will be able to leverage experienced video production, highlight thought leadership, build your content library and increase brand awareness.

Video Advertorial Program Includes:

  • 15-20 minute in-person interview with Company leader, client or other individual of your Company's choosing
  • Professional video shoot with camera, sound and lighting crew
  • White, black or green screen back drop – customized to meet your Company's video objectives
  • Interview questions crafted in advance by Healthcare Informatics and your marketing staff
  • Post-production of interview footage, edited together with your logo, images, B-roll and other creative elements
  • One*, 2-3 minute branded video advertorial asset for use on your website, the Healthcare Informatics website and elsewhere

*Additional video advertorial clips available for an additional fee

The Company's interview will be scheduled in advance of HIMSS and take place within a designated meeting area.

Additional Video Interview Program Options

Print Advertorial: An opportunity to re-purpose your video asset into a print product for marketing and sales distribution

  • The Company's interview(s) will be edited into a two-page (1400 word) advertorial spread written by Healthcare Informatics and approved by the Company. The Company will have the option of adding new content to fit within the 2 pages of space
  • The Company's advertorial article will be professionally edited and designed by Healthcare Informatics
  • The Company's article will be placed in a 2015 Healthcare Informatics issue of their choosing as a two-page advertorial spread
  • The Company's video asset will be embedded in the advertorial spread in the digital edition of Healthcare Informatics
  • A PDF of the Company's interview/spread will be hosted on Healthcare Informatics web site as well as the Company's Web site
  • If there is a need for more than 2 pages of space the price for add-on pages will be $3k net per page 4C

Lead Generation: An opportunity to host & promote your video asset to more than 55,000 C-Suite titles and generate leads

  • Custom registration form with 2-3 custom drop-down questions for data/demographic capture
  • Custom eblasts to approximately 55,000 Healthcare Informatics audience members
  • Lead guarantee of 100 (registrants can also be driven to the Company's site for viewing of asset)
  • eNews banners to promote the Company's asset(s) and drive traffic to the custom registration form
  • Weekly lead generation report with full contact information
  • Asset(s) hosting for a minimum of 3 months within the Healthcare Informatics Content library on
  • Unlimited use of the asset ePrint

Digital – Hosting and Promotion

Digital hosting of video asset(s) for 3 months on “Video” section, accompanied by Company logo

  • 3x time sponsorship in Healthcare Informatics’ eNewsletter sent to approximately 55,000 subscribers
  • Asset will be promoted under “Sponsored Video” section
  • Text banners (Company logo plus 100 words of text) to drive interested readers to video on

Rich Media ROS Unit

  • Rich media expandable 300x250 to run for 1 month on, promoting the asset
  • Expansion capability creates more real estate for the ad and allows for interaction from interested users
  • Expanded portion of the ad shows a preview of the interview and links to video asset, hosted on

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