VIDEO: Social Media Data Drives Decision making at the American Red Cross

What if data could become one of the most valuable items to deliver care during a disaster? As one of the top non-profit organizations in the United States, the American Red Cross responds to over 70,000 disasters a year in communities across the country—and for their Digital Operations Center, data is the staple for making real-time decisions regarding deployment of care during disaster. The Red Cross leverages unstructured social media data across multiple mediums and platforms, analytics and historical benchmarking data, and rich visualization dashboards to proactively monitor situations and react to disasters in real-time. This technology has allowed their organization to move swiftly to determine what questions people may be asking in that area, what services to deploy, the quantity of personnel needed. Watch this video, and listen as Laura Howe, Vice President of Public Relations with the Red Cross, and the Digital Operations Center team at the Red Cross detail how social media data is driving more informed decisions, to save more lives and deliver care to those who need it most.