CASE STUDY: Spectrum health Takes a Community’s Vital Signs –With Social Media

Misinformation, conjecture, hysteria—these are the ideas healthcare organizations are now managing against in their communities. Rising above the noise of modern social media to educate a patient base, is one of the first steps to effective population health and to engaging a patient in their own care. At Spectrum Health, this was more than an initiative, it was a responsibility. Download this white paper, as Michael Yoder, Social Media Strategist at Spectrum Health, reveals how their strategy is engaging them in community conversations through established audiences on Facebook, Twitter, LinkedIn, YouTube and various other mediums. Yoder details how through the structuring of data from these sources, Spectrum is discovering the topics and concerns their patients care about, and the conversations they should be having, to provide information to patients when and where they need it.