Phys. Referrals Leading Patients to Search for Health Information Online

Sept. 10, 2013
Patients are educating themselves online, spending 52 hours annually looking for health information on the web and some of this comes from physician influence, reveals a recent survey.

Patients are educating themselves online, spending 52 hours annually looking for health information on the web and some of this comes from physician influence, reveals a recent survey.

The results of the survey, conducted by New York-based companies, Makovsky Health and Kelton, found that 51 percent Americans are likely to visit a pharma-sponsored website after receiving a diagnosis from their physician. Forty-two percent of the approximately 1,000 people surveyed said they had gone to a pharma website after being referred by a physician. Overall, the survey looked at how U.S. consumers are using the web to research health information.

Other findings from the survey were that WebMD was the most frequented online source for healthcare information (53 percent), nearly one-fourth of consumers use social media to seek healthcare information, and most Americans use a personal computer for health searches – not a tablet or smartphone.

In addition, the surveyors found that the Affordable Care Act (ACA) wasn’t that popular of a research item. Thirty-three percent of consumers have spent less than an hour researching ACA information in the past year, with 32 percent of respondents stating they have never researched healthcare reform.

“Though it may seem counterintuitive, the current lack of Affordable Care Act research is logical given human behavior – just look at how many people file their taxes a week before the deadline,” Tom Bernthal, the CEO of Kelton, said in a statement. “These information-seeking patterns could suggest an increased pressure for healthcare companies to get it right during this critical countdown to the launch of the health insurance marketplace. The test of success for these companies will be the ability to simplify complex information for the millions of insurance-naïve, confused and anxious consumers entering the changing system.”

Similar studies have shown that Americans are using the web, more than ever, to search for health information. One from Harris Interactive found that 26 percent of American adults that have used the internet have discussed health information online in the past 12 months

Sponsored Recommendations

Ask the Expert: Is Your Patients' Understanding Putting You at Risk?

Effective health literacy in healthcare is essential for ensuring informed consent, reducing medical malpractice risks, and enhancing patient-provider communication. Unfortunately...

Beyond the Silos: Transforming Coordinated Care Across Healthcare Systems

Coordinated healthcare is vital to delivering a high-quality patient experience, yet it has been difficult to systematize across all healthcare settings. Although it has largely...

The Healthcare Provider's Guide to Accelerating Clinician Onboarding

Improve clinician satisfaction and productivity to enhance patient care

ASK THE EXPERT: ServiceNow’s Erin Smithouser on what C-suite healthcare executives need to know about artificial intelligence

Generative artificial intelligence, also known as GenAI, learns from vast amounts of existing data and large language models to help healthcare organizations improve hospital ...