Five Things to Watch For On the Exhibit Floor at HIMSS15

April 10, 2015
What will be the hot concepts in the exhibit halls this year at HIMSS? Will policy clarity lead to vendor messaging consensus of any kind? We’ll know when we see the vendor booths at HIMSS15

I’ll readily admit that I’m old enough to remember media coverage of the former Soviet Union, prior to its collapse in 1989-1991. Back in the very, very bad old days of Stalinist repression, with no free press whatsoever in the Soviet Union, western journalists would resort to examining photos of gatherings at which Politburo members were lined up in public, often outdoors. The western journalists would look at the physical ordering of those lineups to determine exactly what might be going on internally—who was up, who was down, who was in, who was out. It really was almost comical in a way, though of course the politics of the Soviet Union were deadly serious, and the insights the western journalists were trying to obtain were important for the entire world.

Well, the stakes aren’t nearly as high as that when it comes to the HIMSS Conference, nor are the signifiers as opaque. If anything, the amount of information flying around every year is almost overwhelming. But there is one commonality, and that is that it is interesting every year try to get a sense of the Zeitgeist, the “esprit du temps” at the HIMSS Conference.

In fact, it seems that every year at HIMSS, there are a couple of buzzwords, buzz terms, or buzz phrases, that seem to dominate the marketing and presentation on the exhibit floor. There are also dominant themes or areas of endeavor, such as, in past years, “electronic health records” (yes, that was in the “olden” days of 15 years ago, when most hospitals still hadn’t adopted EHRs), “revenue cycle management,” and “health information exchange,” have been everywhere on the exhibit floor, followed in recent years by “meaningful use,” “ICD-10,” and “interoperability.”

But whether certain buzzwords or certain themes have dominated the visual presentation on the exhibit floor at HIMSS, what is clear is that the industry, and its vendors, have tended to gravitate towards certain types of thinking at certain times. I remember back in the early 1990s, how the dominant thinking at the time around EHRs, which I found baffling—but honestly, so many thought this way at the time—was that completely closed EHRs were great, and how the problem of interoperability would be solved by “integration engines.” How about creating more open systems to begin with? Well, of course, that’s exactly what happened—after hundreds and hundreds of hospital-based organizations had ripped out completely closed, siloed EHRs and replaced them with newer-generation solutions that could communicate at least on some basic level, with other systems.

What has amused and sometimes disturbed many of us veterans of past HIMSS conferences has been the “groupthink” manifestly visible in the exhibit halls at the conference, as though 350 marketers had gotten together and decided that “THIS” (whatever the idea of the moment was) was “the big thing,” and everyone should talk about it all at once. In fact, in many cases, it turned out that the groupthink in 1991, 1995, or even 2005, was off-base in some way, and needed rethinking. Yet amid the hype and dazzle of vendor presentations at HIMSS booths, it has always been easy to be mesmerized by the buzz term of the year.

Two things have changed fundamentally, though, in the past few years, in all this. First, the policy direction of U.S. healthcare has been clarified both on the federal policy level, via such mechanisms as the Affordable Care Act and the HITECH Act, and by the concerted push on the part of private payers to push the same broad efforts in the direction of payment for value and the health of entire communities over time. And second, the technology honestly is much better now than it was years now, and there has been greater focus on innovation that is purposeful and strategically driven.

As we at Healthcare Informatics have noted extensively in our coverage, population health, care management, accountable care, payment for value, patient and community engagement, and clinical transformation, have been for a few years now and will continue to be, major foci of the U.S. healthcare system. And out of those policy-driven thrusts naturally come the need for pervasive data ability, data connectedness, total clinician and worker mobility, authentic interoperability, authentic health information exchange, and next-generation clinical decision support, among other IT-related needs.

So all this clarity should yield positive results that extend to the exhibit halls of the HIMSS Conference. As a result, I would watch for five things this year, as you trawl the halls looking for solutions ideas, and the Zeitgeist. Look for:

  • Concrete, clearly explained data analytics and care management solutions that support genuine population health management and that integrate with EHRs. To what extent will some of these solutions be embedded in core EHR solutions, and to what extent will others be articulated as fully interoperable?
  • Fighting with FHIR. It will be particularly interesting to determine the extent to which vendors this year reference FHIR, the Fast Healthcare Interoperability Resources technical specification.
  • How health information exchange (HIE) is referenced, given the current state of instability and flux in that arena. As we’ve reported extensively, some HIEs are flourishing, but others are failing. How will vendors talk about HIE?
  • The ongoing emerging trend of health insurers offering vendor solutions, and of emergent solutions being developed by provider organizations now being commercialized.
  • What happened to all the good tchotchkes? I’m old enough to remember the “golden days” of the 1990s, when vendors actually offered really cool toys to visitors to their booths. In the past couple of years, some have pared down to offering nice pens. Given that many healthcare IT vendors are doing quite well financially, one would think we could return to an era of greater tchotchke generosity. But that’s just me.

In any case, regardless of whatever buzz term or buzz phrase might emerge as dominant this year, it will be fascinating to see how vendor messaging might have adapted to the most significant currents in the industry. HIMSS15 should be fascinating on many levels.


Meanwhile, we at Healthcare Informatics are revising our messaging a bit ourselves. Not only have we refreshed our website’s landing page; we’re pleased to debut our new logo. We hope you like it. Just as we strive to always provide you, our readers, with the most up-to-date news, information, insights, and analysis, we want you to enjoy coming to our website and turning the pages of our print magazine. Enjoy your time at HIMSS15, and keep turning to this website for all the latest updates on the conference, and follow us on Twitter at @HCInformatics. Happy HIMSS!

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