N.J.-Based AtlantiCare Sets Ambitious Community Impact Goals

April 11, 2024
Among Vision 2030 goals: reduce food insecurity for patients by 6 percent and unsheltered homelessness by 20 percent

Atlantic City, N.J.-based AtlantiCare has announced a six-year initiative to reimagine the health system’s role in the community, with a set of associated ambitious goals.

The health system has more than 100 locations in Atlantic, Burlington, Camden, Cape May and Ocean counties of southern New Jersey.

“Vision 2030 puts AtlantiCare in the driver’s seat of a new journey that upends the current paradigms prevalent in healthcare by investing in new technologies, accelerating transformation and ending disparities in care,” said President and CEO Michael J. Charlton, in a statement. He was appointed to the position in October 2023. “All of this requires AtlantiCare to reimagine our business, make bold decisions and deliver care to our community in a way that is easy, frictionless and, above all else, steeped in humanity. Yes, our goals are ambitious. But they are achievable because our team members are fully invested in the mission and the communities we serve.”

The four pillars of AtlantiCare’s Vision 2030 initiative are serving community, workplace excellence, accelerating transformation and growing market share, with the following goals attached to each:

Serving Community
• Reduce food insecurity for patients by 6 percent
• Reduce unsheltered homelessness by 20 percent
• Expand life expectancy by 5 years
• Increase annual fundraising for the AtlantiCare Foundation by 20 percent year over year


Workforce Excellence
• Establish a medical school in New Jersey to diversify and strengthen talent pipeline
• Establish AtlantiCare YOUniversity — a clinical career program launched earlier this year to grow talent locally
• Equip team members with best-in-class learning and development


Accelerating Transformation — AtlantiCare powered by Oracle Health
• Leverage real-time data to increase efficiency and improve care delivery
• Implement technology that transforms care and delivers frictionless experiences
• Utilize genomics and AI to drive personalized medicine. AtlantiCare is one of the initial customers working with Oracle’s new generative AI-based Oracle Clinical Digital Assistant (CDA).
• Enable safe and seamless movement of information across an interconnected ecosystem


Growing Market Share — Reinvesting in Programs, Services and People
• Enhancing services and increasing access and excellence in key service line priorities including behavioral health, cardiology, neurosciences, oncology and orthopedics as well as an expanded emergency department
• Grow market share in the region by 5 percent
• Expand to a $2 billion organization


As a first step, AtlantiCare announced several new partnerships, including with Oracle Health on its digital transformation strategy. In addition, a clinical training affiliation with Drexel University College of Medicine will focus on medical education programs that grow and diversify the healthcare talent pipeline. AtlantiCare also announced that it is affiliating with Cleveland Clinic Cancer Institute and entering into a partnership with Global Neurosciences Institute.

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