The patient experience begins with patient access — how patients find healthcare providers and schedule appointments with them. Fittingly, patient access is increasingly a focal point of health systems' initiatives to enhance the patient experience, differentiate their organizations to prospective patients, and retain existing patients. Given that patients don’t typically interact with a health system through just one entry point (for example, the call center or website), developing an integrated patient access strategy is essential for delivering a consistent experience across channels and matching patients with providers in an optimal way.