58% of today’s healthcare consumers still prefer to book appointments over the phone, making their access center experience critical to the impression they build of your health system’s brand. However, access centers have not historically been at the forefront of marketing strategy, leading to missed opportunities to convert demand through an integrated and differentiated customer experience.
In this webinar, attendees will learn how Banner Health, one of the country’s largest nonprofit health systems, leverages their “Customer Experience Center” as a central part of their marketing and customer engagement strategy to ensure a consistent, positive customer experience finding and engaging with the right provider.
During this webinar, attendees will:
- Learn strategies to align their health system’s access center with the organization’s overarching brand image
- Identify ways to enable the access center to become more consumer-centric and integral to their organization’s patient access initiatives leveraging unique capabilities
- Understand how to create shared goals between patient access and marketing to build a better patient experience