Personalization in a patient care journey is a win-win for the patient and the healthcare provider, leading to better outcomes, patient satisfaction and an increased bottom line. But healthcare organizations often have to choose between creating personalized experiences and remaining secure. In this session, leaders in healthcare will discuss the evolving expectations of personalized care, the compliance and security challenges facing healthcare, and ways in which you can tailor experiences and communications to your patients in a personalized way while still protecting PHI.