This webinar was originally held on January 16, 2024 and is now available for on demand viewing.
Duration: 1 hour
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Summary
As patient interactions and expectations with digital channels accelerate and evolve, developing a connected digital experience and providing a seamless patient journey is not optional – it is imperative. Unfortunately, connected healthcare experiences tend to be the exception, not the norm. Healthcare organizations struggle to serve patients effectively due to competing priorities and challenges in managing patient data, making the process overwhelming for providers and patients.
This webinar will explore what a fully connected patient experience looks like, and how to accomplish it with Salesforce Data Cloud.
Speaker
Erica Skelly
Senior Personalization Strategist
Horizontal Digital
Erica Skelly is a digital marketing veteran with 12+ years of experience working to align brand objectives with relevant & engaging digital customer executions. Working for large corporations like Warner Bros. Entertainment and Walgreens, they’ve set the bar high in terms of putting customer needs at the center from entertainment to pharmacy and retail. Her work creating personalized strategies at Horizontal allows brands to enhance their approach to ensure that the end result is driving incrementally to key KPIs. As well as supporting their wholistic connected experience.
