Navigating the Tipping Point: Strategies for Reputation Management in a Volatile Healthcare Environment

As healthcare marketers navigate changes in a volatile industry, they can know one thing is certain: we’ve reached a tipping point where patients increasingly rely on crowdsourced consumer feedback rather than brand promises or provider referrals when seeking care. In fact, over 86% of consumers read online patient reviews, and 73% of those consumers demand a minimum star rating of 4 stars to even consider engaging with a provider. [1] By understanding and addressing these trends, healthcare organizations can effectively ensure alignment with consumer expectations, enhance reputation performance, and drive sustainable growth.