Navigating the Tipping Point: Strategies for Reputation Management in a Volatile Healthcare Environment

June 20, 2024
Discover how healthcare marketers can effectively navigate a volatile industry by leveraging patient feedback and online reviews to enhance reputation and drive growth.

As healthcare marketers navigate changes in a volatile industry, they can know one thing is certain: we’ve reached a tipping point where patients increasingly rely on crowdsourced consumer feedback rather than brand promises or provider referrals when seeking care. In fact, over 86% of consumers read online patient reviews, and 73% of those consumers demand a minimum star rating of 4 stars to even consider engaging with a provider. [1]  By understanding and addressing these trends, healthcare organizations can effectively ensure alignment with consumer expectations, enhance reputation performance, and drive sustainable growth.

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