New e-News Focus

Nov. 25, 2009

If you are like me, you receive dozens of e-newsletters every month – possibly every week. Many of those are “pushed” to you without a request; others you’ve asked for, and may actually read. Unfortunately, the majority of the newsletters traversing the ether of the Internet are merely marketing wrapped in “real content” sheepskin. When it comes down to being really useful to you in your job, they aren’t.

If you are like me, you receive dozens of e-newsletters every month – possibly every week. Many of those are “pushed” to you without a request; others you’ve asked for, and may actually read. Unfortunately, the majority of the newsletters traversing the ether of the Internet are merely marketing wrapped in “real content” sheepskin. When it comes down to being really useful to you in your job, they aren’t.

Health Management Technology has been sending two newsletters each month to subscribers (who we have an e-mail address for), one with original feature and product content and a second that provides information about and links to various products and white papers. The staff, however, has been concerned that we, too, were not meeting your information needs with these two products.

As a result, we will embark on a much more aggressive e-newsletter program in 2010, one we hope will benefit our subscribers by providing topic-specific content in several areas we know you are interested in. The general content newsletters of 2009 will morph into six topic-specific newsletters mailed one per week.

Each of these newsletters will contain features, products and white papers relevant to the topic of the week and will be labeled to let you know the content included in each newsletter. For example, our Jan. 5 newsletter will feature Financial Information Systems content. Other topics to be covered in subsequent newsletters will include Wireless/Mobility, Electronic Records, Network Infrastructure, Document Management/PACS/RIS and Work Flow/Scheduling/Staffing/Nursing. Content in these newsletters does not appear in the printed version of Health Management Technology.

All of this is part of our effort to decentralize the information we have available for newsletter subscribers and Web site visitors. By breaking these topics out for different newsletters, along with corresponding topic-specific microsites on our new Web site, we hope to present the wide-ranging information we provide every month in a more interesting and palatable format. Newsletter subscribers will no longer have to sift through content to find the information relevant to their jobs. Finding specific information will also be easier on the new Web site.

About that Web site: If you haven’t visited www.healthmgttech.com lately, you might want to give it a try. It’s a whole new experience, complete with blogs, topic-specific community forums (under construction), daily news, polls and more.

P.S. We would like to thank all those companies whose advertisements appear in this issue as part of our Hot Products of 2009 and Customer Appreciation programs.

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