Vitals unveils the next generation of healthcare shopping

June 5, 2018

Vitals announced the release of SmartShopper NextGen, bringing a new level of confidence and convenience to the healthcare shopping experience to help consumers select better-value care.

SmartShopper NextGen is the next evolution of Vitals’ healthcare incentive and engagement program that has saved employers over $55 million in health care costs over the last four-years. This latest release brings best practices from online retail experiences to health care shopping, to provide increased confidence and convenience for consumers.

SmartShopper NextGen provides an enhanced, retail-like user interface that makes the shopping experience convenient and familiar for its 2 million users. The latest version makes it simple and fast for consumers to shop for medical procedures, providing easy-to-understand options with expanded quality ratings, credentials, and accreditations that allow consumers to compare doctors and facilities.

Leveraging over eight years of deep consumer experience with medical shopping, SmartShopper NextGen features “SmartShoppers like you” information that highlights how many other consumers have used a specific location and earned a reward there.

This new feature helps consumers answer the question “What are other people like me doing when purchasing healthcare?” Consumers can clearly see what shoppers have done and what they have to say in the form of ratings and reviews.

Just as online retail sites are designed to create buyers, these latest enhancements are designed to convert members to better value care. Prices for medical procedures can vary widely. For instance, a knee surgery can vary in price from $17,000 to $61,000 $16,000 in the same city. SmartShopper NextGen allows members to research their options, and if they choose a high-quality, lower-cost facility, they are eligible for cash rewards.

The system also features more reward-eligible facilities, giving consumers more opportunities to earn cash when they choose better-value care.

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