Meditation app Headspace on track to double corporate clients, bring mindfulness to work

Sept. 4, 2018

A team of scientists at biotech company Genentech started using a meditation app in 2015 and, not long after, noticed that they felt more content and happier at home and work.

After conducting their own experiments and submitting the data to human resources, Genentech decided to roll the Headspace app out to all of its roughly 14,000 employees the following year, said Nancy Vitale, senior vice president of human resources at Genentech, a unit of Roche.

More than 2,500 Genentech employees now use the meditation app Headspace four times per week, on average, Vitale said.

Headspace has spent the past year aggressively chasing corporate clients like Genentech and already has 250 companies that cover the cost of their employees’ subscriptions. Executives say they expect to double that number by the end of the year, said Chief Business Officer Ross Hoffman.

Corporate clients give it access to thousands of new customers, slashing the cost of acquiring new ones.

For employers, it gives them a way to help ensure their employees mental health. Quantifying how much stress and mental illness costs companies is challenging because it includes direct costs like medical visits and indirect costs, such as lost productivity.

More than half of working adults said they experienced a great deal or some stress at work in the past year, according to a 2016 study by Harvard’s T.H. Chan School of Public Health and other researchers. Meanwhile, about 8% of Americans reported meditating in 2012, according to the National Health Interview Survey by the Centers for Disease Control and Prevention.

Workers, especially millennials, are demanding more wellness benefits from their employers. Buying meditation subscriptions can be an attractive opportunity for companies—and a promising avenue for Headspace and competitors.

CNBC has the full article

Sponsored Recommendations

Enhancing Remote Radiology: How Zero Trust Access Revolutionizes Healthcare Connectivity

This content details how a cloud-enabled zero trust architecture ensures high performance, compliance, and scalability, overcoming the limitations of traditional VPN solutions...

Spotlight on Artificial Intelligence

Unlock the potential of AI in our latest series. Discover how AI is revolutionizing clinical decision support, improving workflow efficiency, and transforming medical documentation...

Beyond the VPN: Zero Trust Access for a Healthcare Hybrid Work Environment

This whitepaper explores how a cloud-enabled zero trust architecture ensures secure, least privileged access to applications, meeting regulatory requirements and enhancing user...

Enhancing Remote Radiology: How Zero Trust Access Revolutionizes Healthcare Connectivity

This content details how a cloud-enabled zero trust architecture ensures high performance, compliance, and scalability, overcoming the limitations of traditional VPN solutions...