WebMD, an Internet Brands company, announced that it has acquired prIME Oncology, a leading provider of independent medical education in oncology. The acquisition combines the depth and expertise of prIME Oncology with that of WebMD’s Medscape, a digital news, information, and education platform for physicians worldwide.
“We’re pleased to announce the strengthening of our commitment to continuing medical education with the acquisition of prIME Oncology, and we will continue our dedication to providing oncology practitioners timely and practical tools to improve patient outcomes,” said Rejean Rochette, Senior Vice President of Medscape Education.
“This relationship will allow us to further our goal of delivering the medical education and clinical insights needed to improve care to patients with cancer,” said prIME Oncology President, Nathan Kelly
Both businesses will continue to operate independently, as the companies build on and integrate products, platforms, and services.